Some of the most unique and luxurious hotels around are actually part of the "soft brands" of major hospitality companies like Starwood, Marriott and Hilton. Can a hotel still be an independent ...

All the major brands like Marriott, Hilton, and Accor have touted various emphasis on luxury and lifestyle growth through hard and soft brands over the last year. Paris-based Accor has been among ...

Marriott scored big with its acquisition of ... importance it places on the diversity of the properties under its soft brands: The Luxury Collection, Autograph Collection Hotels and Tribute ...

The hotel's inclusion in the Autograph Collection is part of a growing national trend in which the major hotel players — including Marriott, Hilton and Choice — create "soft brands" and craft ...

Marriott's homegrown entry. Tribute Portfolio, launched by Starwood in 2015, was still in the crib with just a handful of hotels. Why not at least get its three soft brands down to two?

Most of those hotels are associated with Marriott's "soft brands," such as the Tribute series. "By number of soft brands with Marriott, we're the largest operator," said Paul Coury, owner of Coury ...

With the tagline “Everyone Has A Story,” the campaign is earmarked for the 300-plus hotels under Marriott’s Autograph Collection, Luxury Collection and Tribute Portfolio soft brands.

When Marriott first entered the all-inclusive space in 2019, it planned to use only eight of its 30 brands — a mix of soft brands like Autograph and the Luxury Collection as well as some of its ...

Marriott International is reporting robust pipeline growth across its soft brands, with the company's Autograph Collection, Luxury Collection and Tribute Portfolio on track to add nearly 70 ...

Leveraging the company's strong revenue engines, leading affiliation costs, and robust portfolio of soft brands and conversion-friendly brands across segments, Marriott continued to have real ...