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But the brand that has used honesty about its product to greatest effect has to be Marmite. ‘You Either Love It Or Hate It’ is both a brand slogan and a truism so powerful that the words ‘like Marmite ...
Over 260 participants took part in the study, where they were first asked to taste a 2g serving of Marmite on their tongue for 10 seconds, before filling out a questionnaire to identify their assumed ...
The chocolate egg carries hints of Marmite and is promoted under the slogan ‘love it or hate it’. And news of a Pot Noodle Easter egg is bound to delight chocolate loving students up and down ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
Except this isn't a paper about just one campaign. It's about all of them. This is the story of 'You Either Love it or You Hate It', and the pivotal role Planning has played in the creation, evolution ...
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"You either love it or hate it," goes the slogan for British "delicacy" Marmite. Well, Justin Jefferson definitely hates it. During the Vikings' recent trip to London to face the New York Jets ...
You either love it or hate it - but if you can't get enough of Marmite, you may be overjoyed to hear of one product making a comeback. For a short time, Marmite Squeezy provided a fuss-free ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...