My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an ...

Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

Responsible marketing isn’t a buzzword. It’s a shift in mindset. It’s about aligning what we say with what we do, and ...

The popularity of affiliate marketing has grown significantly in recent years, with more companies turning to this industry as a cost-effective way to promote their products and services. The industry ...

Robotic Process Automation have served to help back-end processes, but now some are seeing its emergence in marketing. Marketers long for automation and currently have tools available like Marketo, ...

Is marketing a project or a process? Is this a trick question? Maybe it’s a bit of both. First, some definitions. A process is a sequence of actions or tasks that produces an output. A process is ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...