AMES, Iowa – Company executives take note – marketing matters. Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new ...

Aiming for more efficiency and effectiveness, Sephora has reorganized its U.S. marketing department over the past year, the ...

The role of the marketer has changed greatly over the past few years as a result of new technology. But what might the marketing department of the future look like?The digital revolution has had an ...

There is a better path for most SMBs, though. Consider working with a marketing partner that operates like an extension of ...

Today, higher education marketing tends to be an end-of-the-pipeline activity, based on raising awareness of and generating interest in programs or services that have already been developed. While ...

The two departments that determine the price for a product or service are marketing and accounting, with the two working together to help executive management make its final decision. Marketing ...

Companies often make the wrong decision because they don’t fully understand the situation. It’s not as simple as looking at the budget and determining which method will save you the most money.

The very essence of marketing is undergoing a profound transformation, reflective of broader changes in market dynamics, consumer behaviours, and technological advancements. This shift suggests that ...

There has been so much written about plans over the years that the very thought of it can cause a fire officer’s eyes to glaze over. On the other hand, think about it this way: Would you allow your ...