This is the first in a series of three articles examining the legal and ethical dilemmas faced when using new mediums and data sources for healthcare market research and data analytics ...

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or ...

Will the sales cycle be so long that building the business becomes impractical? Fortunately, there are several market research techniques that entrepreneurs can utilize in order to answer these ...

Market reports are industry specific. They may give specific information about an industry as a whole. An example of information that could be found in a market report would be ‘46 per cent of ...

A panoply of market research techniques helps determine what might sell: surveys, focus groups, beta testing. If metallic paint and go-faster stripes will sell more cars, that's what will get made.

The main ideas and applications of market research techniques. ST327.1 Topics covered are introduction to market research, defining the market research problem, research design, internal secondary ...

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

and techniques to various business problems. Outcomes from these research activities are to be disseminated through academic publications as well as through classroom instructions. The MBA ...

Action item: Evaluate your current market research methods. Are you just collecting data, or are you having meaningful conversations with your customers? We all love to hear that we're right, don't we ...