The firm's brands include Macy's, Bloomingdale's, and Bluemercury. It offers men's, women's, and children's apparel, women's accessories, intimate apparel, shoes, cosmetics, fragrances ...

Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate. Macy’s is ...