Those of us adhering to frugal budgets may feel excluded when we're getting inundated with ads for luxury items. Even if they ...

Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate. Macy’s is ...

Macy’s is closing several dozen stores as part of a previously announced turnaround plan to save the beleaguered retailer. Last year, Macy’s announced it was closing 150 underperforming stores ...