At some point in their careers, nearly all marketers find themselves facing the inevitable, age-old question: Should I pursue an MBA? On the one hand, there's the difficulty factor to consider.

From higher earning potential to in-demand skills, an MBA with a marketing concentration comes with a lot of benefits. Businesses in every industry need a marketing strategy to connect with their ...

KALAMAZOO, Mich.—Western Michigan University’s food and consumer package goods marketing program is planning to offer new coursework as part of the WMU MBA, aimed at helping industry professionals ...

MBA Finance vs. MBA Marketing: When a student decides to pursue an MBA, the first and most important question is: which specialization to choose? MBA Finance and MBA Marketing are two of the most ...

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

When online learners join weekly live sessions for Marketing in Our New Digital World, they’re left with a memorable experience – and maybe even a digital memento. The fully online Gies Business MBA ...

At Rutgers Business School Executive Education, we value the voice of the customer. Our participants provide valuable insights to help shape future programs and create extraordinary learning ...

MBA enrollments are falling. In fact, they’ve been falling for years. Even the top programs experienced declining enrollments in 2022. There are all sorts of reasons for declining MBA enrollments ...

An MBA is a postgraduate degree that focuses on business administration and management. It's usually a 2-year program designed for recent graduates or young professionals who want to boost their ...

This session provides a comprehensive view of digital marketing. It starts at the "50,000-foot level" by looking at the trends that are driving the shift of dollars from traditional advertising to ...