offering a real substantive experience to back up the luxury name. Yuriy Boykiv is cofounder/CEO of Gravity, a full-service advertising agency in New York. Reach him at [email protected].
Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty's Fragrance Deal
Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently ...
Christos Joannides, the founder and creative director of the luxury branding agency Flat 6 Concepts in Los Angeles, told Business Insider that Jaguar's initial rebranding announcement did too much ...
New Look Fashion Deal – Led by Alex Delafonteyne, the Antwerp-based fashion agency will manage Perfect Moment ... Perfect Moment is a high-performance luxury skiwear and lifestyle brand. It blends ...
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