In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

"Brands that opt to maintain the status quo of their programs will likely begin to see some level of regression in KPIs as ...

For more than 10 years, Jon Nickel-D'Andrea has been a sought-after expert on how to travel the world using rewards points and miles. Jon has been featured in local and national publications and ...

Loyalty, or reward, programs are marketing tactics that incentivize ... When consumers feel like a brand understands their needs — for example, by recommending products based on past purchases ...

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...

Redeeming points or miles is easy these days, as most loyalty programs offer multiple ways to use rewards. That said, many ...

This is particularly true now that some hotel loyalty programs use fully dynamic award pricing while others still use award charts. For example, I almost always redeem Hyatt points at one of two ...

For example, they anticipated the creation of a new travel "SuperApp," which would integrate all forms of mobility and sync loyalty programs together. Lyft and Delta Air Lines currently partner ...

For example, at the moment ... "meaning I'd have to book 50 rooms to get a free one," he says. "Any hotel chain loyalty program would do far better for you," he says. The One Key percentages ...