What Is a Loyalty Program? Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

The strategy behind a brand extension is to use the company's already established brand equity to help it launch its newest product. The company relies on the brand loyalty of its current ...

The loyalty card concept is also implemented in a smartphone application (see smartphone wallet). See also punch card. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires ...

Is it worth switching to dupes? And moreover, how have they changed the way we choose products and upkeep brand loyalty? This week, let’s explore the world of product dupes! The word “dupe ...

Apple has mastered the art of creating products that people love and their loyal customer base speaks volumes. But what if this loyalty is costing you more than you think? It’s easy to get swept ...