Carnival's elimination of lifetime loyalty status has long-time cruisers furious. Comments from their brand ambassador ...

The cruise company is making changes that will put greater emphasis on how much its guests spend, rather than how many days ...

Loyalty schemes have traditionally been a good way to make your cash go further when you spend. Sadly, in recent years ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Retail rewards programs are valuable to businesses that want to encourage customer loyalty, and they're worthwhile for consumers as well. Common membership benefits include cash back, ...

Carnival Cruise Line unveils new, modernized loyalty program originally appeared on Come Cruise With Me. Although change is ...

Almost 80% of consumers claim that they are more likely to remain loyal to brands with good rewards programmes, according to a Bond’s Loyalty report. It ...

Morrisons is urging customers to claim their More Card Stamps before a deadline this Sunday.

Carnival brand ambassador John Heald on Monday posted a message from Carnival to its guests, which promised them that "we are reading your comments and taking in your feedback." ...

Stingier loyalty programs are generating more revenue.

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...