Location-tracking devices known as beacons were deployed via campaign lawn signs by a Republican presidential candidate in 2016. Credit: Bastiaan Slabbers / NurPhoto via Getty Images Chances are ...

Location tracking in the Internet of Things is heating up as an issue. While tracking smartphone locations has become relatively standard over the last several years, the tracking of IoT devices is ...

While beacons were one of 2015?s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover ...

The dream of indoor location sensing has always been just that – a dream. The difficulty of Wi-Fi tracking and other technologies has made it hard for anyone – from businesses to regular users – to ...

Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are driving consumer engagement and sales.

McMurdo, a maker of emergency position indicating radio beacons (EPIRBs), personal location beacons (PLBs), search-and-rescue transponders (SARTs) and other search-and-rescue devices, has announced ...

Target is rolling out beacon technology in its stores to push recommendations and coupons to a customer’s iPhone based on their specific location in the store. When shopping in women’s apparel, this ...

Popular activity tracking app, Strava, is out today with an improvement to its Beacon location sharing feature for Apple Watch users. Previously, Strava required an iPhone to share your location with ...

An ultrasonic beacon is an inaudible sound with encoded data that can be used by a listening device to receive information on just about anything. Beacons can be used, for example, inside a shop to ...

Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing ...