LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego unveils new SMART Brick at CES 2026. Where to purchase in Kentucky

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...
autoevolution

LEGO's Interactive Smart Brick Has Sensors and Sound

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...
Game Rant

GR Pick: Custom 'Destiny' LEGO Minifigs are Awesome

Anthony Taormina is an original member of the Game Rant team, having been part of the publication for 15 years. He coordinates content for all facets of the site and manages its social media, PR, and ...
Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...
Hypebeast

LEGO's Launches New Minifigure Factory That Lets You Customize Your Own Minifig

LEGO has launched a beta for its all-new Minifigure Factory in the United States. With the new feature, users will be able to customize different heads, headwear, torsos and legs for their own ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...