The smiley badge has remained a cult favourite for Leeds fans, while the crest has since undergone a host of changes. The peacock badge was used for four seasons before the team moved to a ...

It seems more likely this is a one-off for Leeds than a permanent move to bring back the smiley crest — but that will not dent its admiration. “It’s a very popular badge,” says Leeds fan ...

It is not a surprise that Leeds United are changing crests ... monogram and then Paul Trevillion’s glorious egg yolk smiley badge. Since then we’ve had footballs, peacocks, white roses ...

The huge display of support, which has appeared on the glass dome of Trinity Leeds, comes as fans hope to see the team crowned Champions. A huge LUFC ‘smiley’ club badge has been emblazoned on ...

Inspired by Leed's famous 1974 shirt, the 24/25 yellow-away jersey prominently displays the iconic smiley badge used at the time. Aaron Duckmanton, Leeds' head of digital, marketing and retail ...

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Leeds United have revealed a yellow away kit for the 2024-25 Championship season. The club says it is "inspired by the shirt worn in 1974" and "prominently displays the iconic smiley badge used at ...

This season’s Adidas away kit, which featured a return to the club’s ‘smiley’ badge’, sold 15,000 shirts in the first day, the most shirts sold in the opening 24 hours of any Leeds strip ...

Contrary to most English clubs, Leeds ... their badges over the years is the absolute lack of continuity: peacocks, owls, the white rose and nothing more creative than the timeless Smiley.