During a period when Panini was the only company making licensed basketball cards, you couldn’t find many LeBron autograph cards. That changed when LeBron signed with Topps this past year.

Despite the tough loss to the Philadelphia 76ers, Los Angeles Lakers' star LeBron James shared a notable postgame moment with ...

Lakers star LeBron James reacted on social media to his son Bryce James’ debut in the Hoophall Classic this weekend.

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Spotrac lists LeBron James as the all-time NBA leader in career earnings with $528.6 million. He was the league’s highest-paid earner from 2016-17 to 2023-24.

But I’m also not silly or too jaded to know the business of the game as well, to know the business of basketball ... likely (and LeBron’s agent squashed that talk). Any LeBron trade became even less ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Bryce James, the youngest son of LeBron, tipped off 2025 with a major ... N.H.) Dwayne Aristide headlining as the only signed commit at this point. James' decision—mixed with the media attention ...

The 17-year-old posted a photo wearing a University of Arizona basketball uniform ... In December 2022, Bryce signed an NIL deal with Klutch Sports, the agency founded by LeBron’s agent, Rich ...