How to cop the LeBron James Barbie doll The collaboration is both about shifting the toy industry and setting a cultural tone. Barbie has long appealed to grown collectors, and with adults now ...

Basketball icon LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel ... Mattel's senior vice president of Barbie and global head of dolls. James' figure, one inch taller ...

Coming to toy shelves soon: LeBron James in the form of his own Ken doll ... senior vice president of Barbie and global head of dolls at Mattel said. This article originally appeared on USA ...

LeBron James is making history once again–this time in the toy aisle. The NBA star is now ... senior vice president of Barbie and global head of dolls, Mattel, shared via the release.

Toy company Mattel is releasing the new figure, known as the LeBron James Kenbassador doll ... senior vice president of Barbie and global head of dolls at Mattel, described Ken as “Barbie ...

The LeBron James Kenbassador doll, which was designed to celebrate the Los Angeles Lakers forward as a “role model” for young people, will be released by toy company Mattel ahead of Ken’s ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of planned athlete dolls the toy company ... Mattel global head of dolls ...

And LeBron James solidified that sentiment this week ... Ken doll whom the youngest demographic may not recognize. But the toy company has been betting bigger on adult customers.

Coming to toy shelves soon: LeBron James in the form of his own Ken doll ... senior vice president of Barbie and global head of dolls at Mattel said.

Last year, the toy giant released a line of several ... Mattel’s senior vice president of Barbie and global head of dolls. LeBron James becoming the first NBA player to reach 50,000 career ...