But that tradition was forgotten when Nike burst in with its emporium ... image of the specially designed Christmas jerseys, LeBron James was furious, and his message could have some consequences ...

SHOP NOW: Free shipping on LeBron x LFC jerseys James and Liverpool ... the world's biggest brands, including Nike, PepsiCo, Walmart and Beats by Dre. James also has amassed nearly half a billion ...

22 years into his NBA tenure, LeBron James is still performing at the top of his game. James joined an exclusive list on ...

James debuted another player-exclusive colorway with the Nike LeBron 22 "Ohio State." During last night's 119-102 win over the Atlanta Hawks, James provided 30 points and eight assists while ...

Both LeBron James — on the Miami Heat and Cleveland ... But when the NBA switched from Adidas to Nike as the jersey creator for the NBA in 2017, they chose not to continue the tradition, despite ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story from his senior year of high school about a pivotal moment that shaped his ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

LeBron James is not quite feeling the ... keep the Christmas Day uniform tradition (though Nike still produces several other special-edition jerseys for NBA teams throughout the year).