I get it. Clubs do it all the time and after two decades of the LUFC shield badge maybe it was time for an upgrade. But this is a downgrade to pander to the worldwide audience. And in trying to ...

A huge LUFC ‘smiley’ club badge has been emblazoned on the roof of a shopping centre in Leeds. The huge display of support, which has appeared on the glass dome of Trinity Leeds, comes as fans ...

The current badge has the initials “LUFC” down the middle of it. Radrizzani wanted a design with the words “Leeds United” specifically included. The implication was the shield was outdated ...

likening it to a badge from computer game Pro Evolution Soccer. A petition on change.org entitled 'Stop LUFC from Implementing the Leeds Salute Crest', was set up and signed by over 77,000 people ...

Trinity Leeds shopping centre has emblazoned a 306-square-metre LUFC ‘smiley’ club badge on the shopping centre’s glass dome roof to celebrate Leeds United winning the Championship title. The huge ...

READ MORE: ‘We accept it may divide opinion’ - Leeds chief defends new club badge on talkSPORT A petition on change.org, 'Stop LUFC from Implementing the Leeds Salute Crest', was swiftly set ...

A huge LUFC ‘smiley’ club badge has been emblazoned on the roof of Trinity Leeds, as celebrated by fans Stella Gillespie and Hollie Smith. | Trinity Leeds/Umpf It is the city’s biggest badge ...