At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

Braden and Daniel Adair, members of the St. Louis Brick Association, led the activity. Their son, Reed Adair, is a member of ...

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...