The Los Angeles Kings unveiled their new home and road ... are being used. The black and white outline is thicker, and the black “Los Angeles,” on top of a lighter shade of silver base ...

Entrepreneur Jack Kent Cooke was awarded an NHL expansion franchise for LA in 1966. He chose the regal "Kings ... logo compared to the previous ones, with only three colors: silver, black and white.

Those are the words surrounding the Los Angeles Kings full rebranding ... the current primary colors of black, silver and white, but with a rebranded logo and plenty of new style.

The new logo is a reimagined ... of the original “Kings Crown” from their inaugural season in Los Angeles. The official team colors remain Black, Silver, and White. As part of the announcement ...

The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black ...

The Los Angeles Kings ... logo, but includes just "LA" and a small crown. It also pays homage to the Gretzky years and the silver-and-black era in general. In the 2011-12 season black, silver ...

The most prominent feature is the word “Kings” in bold letters in the middle of the logo, with speed lines running behind it, “Los Angeles ... remain black, silver and white, although ...

Kings executive Luc Robitaille says fans have been clamoring for the club to return to the black, silver and white color ... The "LA" crest also is the Kings' new primary logo.