Conway continues, “The campaign celebrates Feria’s strident shades, daring you to be different.” L’Oréal Paris has been part of the Global beauty industry for over 100 years and boasts a ...

Unlike the Manic Panic dye that you may be accustomed to, the Feria kits are not pure ... you don’t have naturally thin, platinum blonde hair. L’Oréal Paris celebrity colorist Kari Hill ...

The Paris-based company, which invented platinum blonde and dominates the global market for hair-care products, introduced the new vegan product, called Botanea, on Wednesday.

Beyonce is continuing her endorsement deal with L’Oreal Paris and appearing in the company’s 2011 “Feria” hair color campaign. The new ad shows a golden haired Bey dancing while her track ...