Including the next gen of cushion compacts, strategically placed eye glitter, serums that mimic microneedling, and more.

The rise of Korean beauty and skincare felt near unstoppable for years. Attracted by the aspirational “glass skin” of K-pop idols and K-drama actors and captivated by the almost meditative ...

According to a March 2015 article in the New Yorker, South Korea has the highest rate of plastic surgery per capita in the world. Kpop idols have profoundly influenced these beauty standards. Over the ...

Once reserved for derm clinics and K-pop idols, red light therapy is now ... Think of this as yoga for your face. Korean beauty routines often include gentle massages to stimulate circulation ...

Scroll on to discover 14 standout K-beauty products, from blushes and mascaras to lippies and beyond. From familiar picks you may recall from TikTok viral moments stateside to hand-picked expert ...

The top five Korean cosmetics brands in U.S. e-commerce--which include Beauty of Joseon, Medicube and Biodance--saw online ...

Korean and American sunscreens are, generally, equally effective. But because Korean companies have access to a wider variety ...

South Korean beauty brands are rapidly expanding into U.S. retail stores, capitalizing on viral online success and rising ...

Korean Cultural Center held a K-Beauty course on the makeup of Korean idols or actors that can be seen in K-pop, K-drama, and K-movies. Researcher Ryu Bomi and professional K-beauty artist Jeon Sooha ...