But this entrepreneur wants to shift the narrative by bringing the spotlight on Kannauj, the perfume capital of India, through a luxury brand that has a global appeal. Founded in 2022 by Swapnil ...

By the time the first rays of sunlight skim across the river, 35-year-old Singh is on his motorcycle, ferrying his harvest to the small city of Kannauj, known as the perfume capital of India.

Even the term petrichor came much later. For centuries, perfumers in Kannauj – known as the perfume capital of India – have been making mitti attars, capturing that smell of the season's first ...

Discover the ancient art of attar-making in Kannauj, the Perfume Capital of India. From royal connections to eco-friendly techniques, this industry has survived the test of time. The crumbling but ...

Kannauj perfume or attar-making is not a modern art of perfumery. In fact, in India, the art dates back to thousands of years. One of the oldest, one can safely say. In Kannauj, perfumery is a ...

Ittar makers of Kannauj can draw out the fragrance from a large number of natural ingredients, such as different kinds of flowers (rose, kewra, chameli, bela, marigold, jasmine lavender ...

K nown as the "Perfume Capital of India," Kannauj, a small town in Uttar Pradesh, has preserved the ancient art of natural perfume-making for over a thousand years. The region’s attar (natural ...

The perfume of Kannauj will soon reach Europe and the Middle East as the Uttar Pradesh government is making efforts to take ‘One District One Product’ (ODOP) under MSME to the global level.

Coming from Kannauj, the perfume capital of India, the rare fragrances are the ODOP (One District One Product) of the district. On Monday, as many as seven businessmen of Kannauj launched various ...

Lucknow, Aug 26 (IANS) The Uttar Pradesh government has decided to develop Kannauj as a perfume tourism destination. The state government will be holding an international perfume fair in the ...

Heatwave in Kannauj is disrupting flower production, forcing perfumers to use double the flowers for the same output. Prices are up by 40% as production falls by half. Renowned for its centuries ...