The marketing plan is based on it. Establishing your key performance indicators (KPIs) will allow you to measure the success of your marketing plan in relation to your company’s value proposition.

To discover whether your content marketing is successful and to what extent your established goals have been met, you need to identify the key performance indicators of your content marketing. KPIs ...

At the same time, only 47% of marketers raised KPI goals, and a majority (52%) either kept expectations flat or lowered them. These shifts point to a marketing environment focused less on blanket ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

U.S. CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth The new data, based on research commissioned to Sapio Research, collects ...