Industry insiders from Universal Music, HYBE, Disney, AEG and more gathered at CJ ENM's first K-Entertainment Summit to ...

The Golden Melody Festival’s conference lineup in Taipei brought together a dynamic mix of industry leaders from across Asia and beyond. Designed to spotlight Mandarin-language music while fostering ...

A neon-lit, two-hour fan experience with the BigHit boy band is the latest step in Airbnb's years-long strategy of using K-pop to drive bookings — and to reshape Korea's restrictive short-term rental ...

The so-called “fifth generation” of K-pop has arguably grander ambitions than previous eras – some of which may challenge our understanding of the genre.

K Wave Media announces a $500 million share sale to fund a Bitcoin treasury strategy and expand K-POP-related businesses. K Wave Media, Inc., the first Korean media alliance listed on Nasdaq, ...

A raw and shocking book about the musical phenomenon of Korean stars reveals the murky strategies to achieve success at any ...

K-pop’s streaming playbook now merges curated storytelling with platform-specific algorithm tactics on Spotify and YouTube. Chartlex and Dynamoi detail market targeting, engagement metrics, and early ...

K-pop sensations BTS ignited a wave of interest in South Korean culture that now extends from food to cosmetics.

1VERSE is the first K-pop group in the world to feature North Korean defectors. The group is the latest in K-pop to market multiculturalism in a cutthroat industry. 1Verse is the first K-pop group in ...

Joyday, Yili Group's ice cream brand in Indonesia, announced on May 16 that it has named SM Entertainment's rising K-pop girl group Hearts2Hearts as its new brand ambassador. By tapping into K-pop's ...