The Juicy Couture ad promotes the company’s Viva La Juicy perfume with the Buy It Now snaptag featured on the bottom right hand corner. Readers are encouraged to scan the mobile bar code with ...

The pair have come a long way since their slogan-emblazoned velour tracksuits redefined West Coast style, but their new fragrance (Juicy Couture's third) harks back to their L.A. hippie-girl roots.

As part of the deal, Revlon will exclusively produce and market all Juicy Couture fragrances worldwide. Inside Beauty spoke to Morgan about her eponymous brand and retail partnership with Ulta Beauty.

Since partnering together in 2016, Revlon and Authentic have transformed Juicy Couture fragrances into a cornerstone of global perfume trends. From its early 2000s fashion roots to its status as a ...