In this article: Joico Color Balance Purple Shampoo, Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set and Clairol Professional Shimmer Lights Purple Shampoo Before using a purple ...

“This purple shampoo is also safe to use on extensions, it’s Paraben-free. Color Balance toning lasts up to 12 washes! It’s a gentle lather that removes undesirable yellow tones, leaving ...

Keep your blonde cool and your gray silver with Joico’s purple shampoo that neutralizes brassy tones while preserving the color of your hair. The color-correcting formula is quite a multitasker ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.