For CMOs specifically and marketers generally, determining where, when, and how to make marketing investments remains both art and science, even in our increasingly data-driven world. As marketers, we ...

In an era where digital platforms reign supreme, influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies. This approach transcends many ...

Commercial real estate marketing is more than just promotion. It influences how a property is perceived and how its brand takes shape. Standing out from the crowd to attract new tenants or investors ...

The World Bank evaluated the achievements of Poland's Invest in Pomerania agency to date in supporting and promoting regional investments and prepared a substantive contribution to the new strategy of ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...