Despite crediting marketing with driving a 38.3% increase in global sales, Next is readying to halve its international ...

The economic situation of your market impacts what you offer and how you present it to your target customers. For international marketing, the economics of the target market as well as the ...

American companies have identified huge markets internationally for their products and services. The markets are huge in terms of population, in countries such as China and India. The purchasing power ...

Looking to expand your business to reach a global market? Then it's important to learn how to create unique content for international markets. Content marketing is a powerful way for both B2B and B2C ...

Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

In a world where brands compete not just locally but on a global stage, the art of marketing has evolved into a complex, data-driven, and culturally attuned discipline. For professionals with ...

Apply now for 2026 entry or register your interest to find out about future events and what it’s like to study with us. Our MSc International Marketing and Management course is designed for graduates ...

The International Marketing Club is a valuable resource for students to explore marketing in a global context. The club's mission is to provide a professional platform for students who are passionate ...

A critical examination of issues in international marketing and their relevance to business and society. The fourth number of the course code shows the level of the course. For example, in course ...