We all know that if your mail piece does not get looked at, it is not going to be effective. One way to ensure engagement is by making your direct mail interactive and entertaining. Endless folds take ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

It’s well-documented the U.S. Postal Service is navigating one tough route in this digital economy. Questions about the effectiveness of direct mail aren’t helping. Not that those haven’t been around, ...