When Apple broke up with Intel and began making its own industry-leading silicon processors in 2020, the split looked final.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Microsoft’s splashy preview of its AI-enabled version of its Bing search engine a month ago is ...

In case you forgot, here’s a refresher: Intel had been making Mac chips since the transition from PowerPC to Intel’s x86 microarchitecture in 2006. The last time Intel made a Mac chip came before 2020 ...

Intel Corp's latest strategic shift keeps its networking division in-house, doubling down on integrating it into core ...

As I walked up to the Intel visitor center in Santa Clara, California, a big group of South Korean teenagers ran from their bus and excitedly gathered round the big Intel sign for selfies and group ...

There have been at least three instances where Intel pursued deals that financially benefited its CEO via his position at ...

For more than a year, under the stewardship of Intel CEO Brian Krzanich and new chief marketing officer Steve Fund, Intel has been transforming its brand image. Rather than just focusing on the ...

Intel Inside has been a marketing term for what feels like forever, but now Intel is Inside of NASA's Perseverance rover that is rolling around on Mars -- not only is Intel inside, but so is SSD ...

Intel is injecting some of Google's famous ad magic into its "Intel Inside" campaign. The world's largest microprocessor supplier and the most popular search engine were set to announce on Wednesday a ...

The future of computing is being built in the middle of the Arizona desert. Just outside Phoenix, Intel’s Fab 52 looks ordinary from a distance. It is another stretch of grey concrete under a blazing ...

In a new report from Reuters, we're learning Intel could've been inside of the PS6 console which would've had them enjoy billions and billions of dollars of revenue, fabricating thousands of silicon ...