There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

AUSTIN, Texas, June 21, 2017 /PRNewswire/ -- eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses, today announced its integrated ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

On the internet, brand recognition can only get you so far. Competition is springing up in all corners of the business world — so how can you keep a valuable online audience from being scooped up by a ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Today’s marketing campaigns have many moving parts. In general, brands and marketers accept that they need to work with multiple vendors to get the best output from different channels. With that, they ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, ...

Integrated marketing is one of the most touted phrases in today’s multi-channel world. If you Google it, 600 million+ results pop up in less than a second. Twenty years ago, the phrase referred to ...

Analysis reveals fragmented marketing efforts cost blockchain projects up to 57% of potential effectiveness. New industry ...