The change comes amid a moment of major success for the company, which also announced it now has more than 302 million subscribers across the globe, with 19 million of those people signing up in the last quarter. So you’ll have plenty of people to commiserate with about coughing up an extra couple of bucks for the service.

Flexing its pricing power, the company is rolling out price increases on several of its plans and in a handful of markets.

Netflix has announced a price increase for some global users – though it doesn't appear to have affected the UK. The streaming service is set to raise prices in the US alongside Canada, Argentina and Portugal, with all tiers going up by between $1 and $3.

Netflix is not chilling on the price increases. Subscribers to the streaming service will need to pony up more money to keep watching shows such as the upcoming docuseries on SEC football featuring Kentucky.