Chinese Animation Powers Imax Growth as ‘Ne Zha 2’ Redefines Box Office Potential
In a post-pandemic world where audiences demand premium theatrical experiences, Imax is betting big on the Asian market, with ...
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IMAX has different screen sizes
However, many of the retrofitted screens pale in comparison to the size of other IMAX screens. Yet movie-goers still pay the same premium, regardless of the screen size. IMAX doesn't deny the ...