Glaser’s logo was part of a wider campaign to boost tourism and clean up New York’s image. Courtesy of We Love NYC The new “We ️ NYC” logo can be seen all over New York City at bus ...

[Image: courtesy Larry Buchanan] Glaser designed the I ♥ NY logo for a New York state tourism ... the heart reads so clearly as a stand-in for love, it no longer needs explaining.

It turns out that I ♥ NY is one of those rare logos that ... at an I Love NY party at Regines nightclub in New York City on January 15, 1979. [Photo: Sonia Moskowitz/Getty Images] According ...

(For a visual example, look at the image to your left.) But the “I Love New York” brand is more than just a cheesy tourist item: it’s a state-owned logo that made $1.83 million dollars in ...

The bold "I (HEART) NY" logo - cleverly using typewriter-style letters as the typeface - was dreamed up as part of an ad campaign begun in 1977 to boost the state's image when crime and budget ...

One that could make people believe in New York again. Faced with a full-blown image ... logo] had relevance and resonance with everybody who looked at it,” says Heller. “Like Robert Indiana ...

In an effort to reinvigorate the city and its tourism industry, city and state officials asked Glaser to create a visual around the line, “I love New York.” The new logo created “a shift in ...

Inspired by Robert Indiana’s “LOVE” image, Glaser created the iconic “I Heart NY” logo, which has gone on to earn New York state around $30 million per year. After the Sept. 11 terrorist ...

The bold “I (HEART) NY” logo — cleverly using typewriter-style letters as the typeface — was dreamed up as part of an ad campaign begun in 1977 to boost the state’s image when crime and ...

The bold “I [heart] NY” logo — cleverly using typewriter-style letters — was dreamed up as part of an ad campaign begun in 1977 to boost the state’s image when crime and budget troubles ...

Milton Glaser, the groundbreaking graphic designer who adorned Bob Dylan’s silhouette with psychedelic hair and summed up the feelings for his native New York with “I (HEART) NY,” died ...