In 2016, the top tourist activity in Finnish Lapland was snowmobiling. Three years on, it’s husky sledding. Around 4,000 huskies work in the tourism industry – compared with just 660 reindeer.

Contrary to popular belief, Siberian huskies or Alaskan malamutes are not the most popular sled dog breed. That spot belongs to the Alaskan husky, an unofficial breed with a hodge-podge heritage ...