Push notifications are one of the most popular customer engagement channels for brands to reach and retain users. From increasing brand loyalty to reducing cart abandonment, marketers can use highly ...

Push notifications are a useful way for businesses to communicate with their customers promptly and directly. They can also help drive engagement and retention. This makes push notification software ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...