Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...

The Kelly Bag is among Hermès’ most famous pieces in its design house. One of very few purses named for a real person, the ...

The Hermés Kelly set the stage for future iconic luxury handbags. It first debuted in 1935 under the name Hermès Sac à Dépêches. It was considered modern in size and practicality compared to ...

Anvita Mehra, founder of Confidential Couture, a New Delhi-based platform for reselling pre-loved handbags, notes that the Hermès Kelly-20, or Mini Kelly, became the “it” bag in 2021 as ...