The leather bag, called the "Wirkin," is a budget-friendly alternative to the Hermès Birkin, which start at around $10,000.

The world biggest retailer Walmart launched handbags that look similar to Hermes. While unrelated to the Birkin - TikTok has fallen in love with the $78 product.

Budget-conscious buyers looking for luxury alternatives have flocked to Walmart’s Birkin bag look-alike, nicknamed the “Wirkin.”

An inexpensive knockoff of the Birkin bag, an exclusive, extremely sought-after leather handbag by luxury brand Hermès that can sell for more than $400,000 US has launched a rousing debate online about fashion accessibility and copycat ethics.

The rise in dupe culture has infiltrated the luxury market, with counterfeits getting more sophisticated in recent years.

Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

Last week we told you about the crazy hype surrounding the “Wirkin” bag, Walmart’s less expensive version of the Birkin, the classic Hermès tote that has been beloved by the rich and famous for decades.