The result is the new Specialized Aethos. A concept that goes against the status quo and may revolutionise how bikes are designed and built in the future. Bike design is about marginal gains or at ...

Enter Specialized with arguably 2020’s most hyped road-bike release. The Aethos. Apparently it’s pronounced ‘Ethos’, as in ‘distinguishing character, sentiment or guiding beliefs’.

When Specialized launched the S-Works Aethos two weeks ago it threw a curveball at the cycling industry. An alternative approach to the bike design ethos and some seriously impressive performance ...

The newest member of the Specialized family, the Aethos is void of fancy performance-enhancing design configurations and looks as sleek as many other road bikes at first glance. But on closer ...