The impact of halo vehicles on the automotive industry is complex. They generate a lot of buzz for the automaker and can be important marketing tools, serving as a way to get people to walk through ...
(TestMiles) – For decades, the halo car was easy to identify. Low, expensive, and impractical. It showed what a brand could do, even if very few people actually bought one. Think Viper, NSX, Corvette, ...
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