Comedian Joe Lycett has legally changed his name to Hugo Boss, in a protest against the German fashion brand. The company have been sending cease-and-desist letters to small businesses and ...

Eightyards will focus on recycling and repurposing Hugo Boss’ excess materials. Credit: FashionStock.com/Shutterstock. The new entity, fully owned by Hugo Boss ...

"I said 'no' then I looked over at my partner and she sort of furrowed her brow and I went, 'Oh yeah, I was known as a Hugo Boss for a while," he added. In 2020, the Late Night Lycett star ...