Happy Guru Purnima 2024 Greetings 1. Today, we honor the profound influence of gurus in our lives. Happy Guru Purnima! 2.

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

Guru Purnima also spelled Guru Poornima is the day to commemorate the importance of the 'Guru' or the teacher in one's life. According to spiritual experts, it is the Guru who transcends an individual ...

Happy Guru Purnima 2024: The auspicious festival of Guru Purnima is celebrated annually with grandeur. It is celebrated by ...

For decades, creative strategists relied on gut instincts and assumptions about how their ads would perform, largely because data was not available to them like it is today. In most cases ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 7 sec ago By Ad Age and Creativity Staff - 1 hour 8 min ago By Brandon Doerrer - 2 hours 15 min ago By Brian Bonilla - 3 hours ...

Meanwhile, a new report from advertising body IPA suggested that creative effectiveness in advertising is in crisis, and there was further chatter about the threat of AI to the industry. It wasn’t all ...

Ero, as many in his circle called him, has been described by most of those he worked with, as a legend who re-wrote the creative art of writing and helped raise the bar in advertising and media.

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 22 min ago 4 hours 57 min ago By Ad Age and Creativity Staff - 7 hours ago By Ewan Larkin - 8 hours 33 min ago By Garett ...