Search Engine Land » SEO » Instagram and TikTok outrank Google for Gen Z shoppers: Survey Share Gen Z consumers use Instagram and TikTok more often to discover products than Google. That’s ...

Nearly 40% of Gen Z prefers using TikTok and Instagram for search over Google, according to Google's internal data. Google is changing features in Search and Maps to try to attract a younger audience.

The TikTok threat to Google’s business isn’t just limited to YouTube, as it turns out. Core Google services, including Search and Maps, are also being impacted by a growing preference for ...

For many, Google has long been considered the go-to for all things search. But about 40% of Gen Zers prefer to discover information — such as how to plan a vacation, decide what skincare ...