Creating a slogan for your shoe business can be a highly rewarding experience that helps boost your sales if done effectively. Without the proper message in mind, you could spend endless hours ...

Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

What company do you think of when you hear “Takes a licking and keeps on ticking”? How about “Relief is just a swallow away”? Or “Like a good neighbor (company) is there”? Slogans such as these are ...

Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It ...

Having a good campaign slogan doesn’t guarantee victory, but it certainly helps. Voters keep it in mind as they evaluate candidates’ statements and actions. It frames candidates’ campaigns, and if the ...

Monash University provides funding as a founding partner of The Conversation AU. One of this piece’s authors (Howard Manns), a migrant, obviously struggles with English and literacy issues. He thanks ...

KFC is hitting pause on one of fast food’s most popular slogans. The fried chicken chain announced it will suspend the use of “It’s Finger Lickin’ Good” in its advertising, after running it for 64 ...