the ratio between each successive pair of Fibonacci numbers approximates 1.618, or its inverse 0.618. This proportion is known by many names: the golden ratio, the golden mean, ϕ, and the divine ...

“In a similar way a geologist sees patterns in rocks, I see them in nature as a whole,” Araujo tells Inverse ... proportion known as the golden ratio — a proportion that comes up in many ...

It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance.