Coca-Cola brand Gold Peak Real Brewed Tea launched a multichannel campaign this week, according to a company blog post shared with Marketing Dive. The "Comforts of Home" effort features a redesigned ...

The Coca-Cola Company's Gold Peak Tea is launching its new summer campaign, "Real is Gold." The "Real is Gold" tagline underscores the ice tea brewed with real tea leaves. The work also introduces ...

Gold Peak is a challenger brand in the ready-to-drink Tea category behind category leaders like Arizona and Pure Leaf. We needed to break out of the brown 'tea' of sameness – and remind consumers of ...