And what happens to Ahava's business model if the Dead Sea runs dry? Going global It all began in 1988, when Ziva Gilad, a local spa technician, noticed female tourists bottling mud to take home.

The part of the lake dotted with Israeli hotel resorts, a popular spot for tourists to float in Dead Sea water and lather the lake's mineral-rich mud on their skin, is actually an artificial ...

Enter the New York Biology Dead Sea Mud Mask — a skincare staple with over 49,000 reviews and a reputation that precedes it. I picked it up on a whim, hoping it might handle those dreaded ...

In PEOPLE's exclusive sneak peek at Sunday's episode, Nicola and Meisha try out some hands-on therapy, rubbing Dead Sea mud on each other. Nicola says he hopes his girlfriend will “never forget ...

People visit the Dead Sea for its mineral-rich mud and water. The mud is good for the skin, helping with psoriasis and atopic ...

Treating rheumatological diseases. Dead Sea mud and bathing in Dead Sea salt water can also be used to treat rheumatological diseases, which are inflammatory and autoimmune diseases that cause ...

Don’t you know that the Dead Sea isn’t just a site for historical contemplation? I will tell you that the mineral-rich mud and high salt concentration have long been sought after for their ...

An Israeli visitor at a Dead Sea hotel resort poses with mineral-rich Dead Sea mud lathered on her skin on Nov. 10. But today the Dead Sea is dying, and its banks are collapsing. The water level ...