For Geno Vento, namesake of Philadelphia's iconic cheesesteak shop and the son of its owner, it's never been about a sign. And so, a few weeks ago, Geno, who took over his father's steak shop at ...

PHILADELPHIA On Thursday, there was a brisk flow of customers at Geno’s Steaks in South Philadelphia. It was business as usual, but without a piece of signage that once adorned the window and ...

The sign used to sit in the window at Geno's steaks, reading: Tthis is America. When ordering, speak English. Owner Joey Vento put it up back in 2006. Three years later, the Philadelphia ...

The sign used to sit in the window at Geno's steaks, reading: This is America. When ordering, speak English. Owner Joey Vento put it up back in 2006. Three years later, the Philadelphia Commission ...